Privacy Policy
Last updated: December 19, 2025
1. Introduction
Ag Alerts ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our agricultural opportunity notification service.
By using Ag Alerts, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our Service.
2. Information We Collect
2.1 Information You Provide
When you subscribe to Ag Alerts, we collect:
- Email Address: Required for sending opportunity alerts and account communications
- Province: Used to match you with relevant provincial and federal opportunities
- Farm Types: Categories describing your agricultural operation, used to filter relevant opportunities
- Mailing Address: Only collected if you opt for physical mail delivery
2.2 Information Collected Automatically
When you use our Service, we may automatically collect:
- Usage Data: Pages visited, features used, and actions taken within the Service
- Device Information: Browser type, operating system, and device type
- Log Data: IP address, access times, and referring URLs
2.3 Free Search Feature
When you use our free search tool without subscribing, we do not collect or store any personal information. Search queries are processed in real-time and are not linked to any user profile.
3. How We Use Your Information
We use your information to:
- Send you email alerts about agricultural opportunities matching your criteria
- Process your subscription payments
- Deliver physical mail summaries (if you opted in)
- Communicate with you about your account, including service updates and cancellation confirmations
- Improve and optimize our Service
- Respond to your inquiries and support requests
- Comply with legal obligations
4. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share your information with:
4.1 Service Providers
- Stripe: Our payment processor. Stripe collects and processes your payment information securely. See Stripe's Privacy Policy.
- Anthropic: When you use the AI-powered search feature, your farm description is processed by Anthropic's AI to suggest relevant categories. This data is not stored by Anthropic beyond the immediate processing. See Anthropic's Privacy Policy.
- Mixpanel: We use Mixpanel for analytics and session recording to improve our Service. See Mixpanel's Privacy Policy.
- Email Delivery Service: We use third-party services to deliver emails reliably.
- Postal Service: If you opt for physical mail, your mailing address is shared with postal services for delivery.
4.2 Legal Requirements
We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
5. Data Retention
We retain your information for as long as your account is active or as needed to provide services:
- Active Subscribers: Data is retained throughout your subscription
- Cancelled Subscriptions: Account data is deleted within 90 days of cancellation
- Payment Records: Transaction records are retained for 7 years for accounting and tax purposes
You may request deletion of your data at any time by contacting us.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
- All data transmission is encrypted using SSL/TLS
- Payment information is handled exclusively by Stripe and never stored on our servers
- Access to personal data is restricted to authorized personnel only
- We regularly review and update our security practices
While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate personal information
- Deletion: Request deletion of your personal information
- Portability: Request a copy of your data in a portable format
- Withdrawal of Consent: Withdraw consent for data processing at any time
To exercise any of these rights, please contact us using the information provided below.
8. Cookies and Tracking
We use cookies and similar technologies to improve your experience:
- Essential Cookies: Required for basic site functionality
- Analytics (Mixpanel): We use Mixpanel to understand how users interact with our Service, including pages visited, features used, and actions taken. This helps us improve the Service. See Mixpanel's Privacy Policy.
- Session Recording: We may record user sessions to understand how visitors use our site and identify areas for improvement. These recordings capture mouse movements, clicks, and page scrolling but do not capture sensitive form inputs like passwords.
You can control cookies through your browser settings. Disabling cookies may affect some features of the Service.
9. Third-Party Links
Our Service contains links to government websites and other third-party sites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
10. Children's Privacy
Ag Alerts is not intended for use by individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 18, we will delete that information promptly.
11. International Data Transfers
Your information may be processed on servers located outside your province or country of residence, including in the United States where our service providers (such as Stripe and Anthropic) may process data. By using our Service, you consent to this transfer.
12. Canadian Privacy Laws
Ag Alerts complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. Canadian residents have additional rights under these laws, including the right to:
- Know what personal information we hold about you
- Challenge the accuracy and completeness of your information
- Have your information amended as appropriate
13. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.
For significant changes, we will provide additional notice to subscribers via email. Your continued use of the Service after changes constitutes acceptance of the updated policy.
14. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us: